How to Create a Successful Florist Workshop Using AIDA

Tiffany Kaehler

Published on: 31/10/2026

A sold-out florist workshop can look successful, but does it support the wider business? Learn why Christmas workshops need more than beautiful flowers and full seats to deliver real value.

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Mastering Florist Overload: Balance Business Tasks

Tiffany Kaehler

Published on: 30/09/2026

Struggling to juggle roles in your flower shop? Discover strategies to streamline your florist business operations effectively.

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Guest Blog: Florist IQ; Melissa W

Melissa Westcott

Published on: 20/09/2026

Guest post by Melissa Westcott of Florist IQ. Many florists underestimate the true cost of flowers. This piece breaks down the hidden spend and shows how to protect your margins.

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Create with Flowers on Your Terms

Tiffany Kaehler

Published on: 16/09/2026

Build a florist business with the systems, team and profitability to give you more freedom, so you can create with flowers because you want to, not because you have to.

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