This program is perfect for established florists who love what they do — but are frustrated that the money doesn’t reflect the hours or effort.

If you’re ready to get off the tools more often, price with confidence, and finally pay yourself properly — that’s exactly what we help you achieve.

The easiest way to find out if it’s a fit is to book a free 30-minute Discovery Call. We’ll chat about your goals, identify the roadblocks, and see what’s possible.

Many florists start seeing positive changes within the first few weeks — often in clarity, pricing confidence, and time management.

Over the six weeks, we’ll work closely with you to create a tailored 90-day plan that focuses on your biggest growth opportunities. This plan gives you a clear roadmap to keep building momentum long after the course ends.

Florists who continue with ongoing coaching typically reach their goals faster and more consistently, because they stay accountable and supported through each stage.

Trying to go it alone can feel overwhelming — with us in your corner, you’ll stay on track and turn progress into lasting profit..

The program runs over six weeks with a clear focus: helping you understand your numbers, strengthen your systems, and create a tailored 90-day plan to keep building momentum once the course ends.

You’ll meet with us fortnightly on Zoom for 30–60 minutes. Each session builds on the last — we’ll review your progress, uncover opportunities, and help you apply practical changes straight away.

Between sessions, you’ll receive guided tasks and resources designed to move your business forward — without overwhelming you.

Our goal is to make the process feel simple, structured, and fully supported — so you can confidently grow your profit, free your time, and start paying yourself what you deserve.

You’ll be working directly with Tiffany Kaehler and Bruce Frame.

Tiffany is a third-generation florist who’s lived and breathed the industry her whole life — she understands exactly what it takes to run a profitable flower shop in today’s market. Tiffany has a passion for marketing and sales.

Bruce brings over 25 years of business coaching experience, having worked with over four hundred small business owners across Australia. Together, we combine deep industry knowledge with proven business systems that actually work for florists.

You’ll get a balanced mix of empathy, clarity, and accountability — so you always know what to focus on next, and you’re never doing it alone.

All sessions are one-on-one, so every florist receives personalised coaching tailored to their business goals.

During your six-week program, we work directly with you to unpack your numbers, refine your pricing, and create a 90-day plan built around your shop’s unique situation.

This focused format ensures your time is used effectively — you’ll always leave each session with clarity and specific next steps.

That’s common — and usually because courses give information, not implementation. This isn’t a generic course you work through alone. This is hands-on coaching focused on your numbers, your pricing, and your business structure, with support and accountability to actually apply the changes. The difference isn’t more content — it’s putting the right structure in place so things finally stick.

That’s exactly why we start with a free 30-minute Discovery Call.

There’s no pressure — it’s simply a chance to talk through where your business is now, what’s holding you back, and whether we’re the right fit to help you move forward.

You’ll walk away with clarity and practical advice — even if you decide not to continue.

If you’re already trading and want clearer pricing, better structure, and more consistent profit, size isn’t the issue. This coaching works across all stages of the floristry industry — from early-stage operators to established businesses — because the focus is on building the right foundations, not chasing scale before you’re ready.

Yes. Pricing and profitability are a core focus of the coaching. We work through your numbers, costs, margins, and pricing structure to identify where profit is leaking and how to fix it. The goal is to build pricing that is sustainable, profitable, and supports the business — not just keeps it busy.

Once you complete the form, you’ll be invited to book a discovery call. This is your time to ask questions, talk through your business, and decide if coaching is the right next step. If you choose to move forward, we’ll then book an onboarding call to take care of the admin and get everything set up before the program begins.

Coaching sessions run once a fortnight and are approximately one hour. Between sessions, you can expect around one hour of focused homework per week. The aim isn’t to add more to your workload — it’s to make the time you’re already spending in the business more effective.

That’s okay — and it’s more common than you think. You don’t need perfect numbers to start. Coaching is designed to help you understand what’s really happening in your business, identify where profit is leaking, and put structure in place to improve it. The work starts from where you are now, not where you think you should be.

That’s a natural concern. Every floristry business is different, which is why the coaching is tailored to your specific business model, numbers, and challenges. The discovery call gives us the chance to talk through your situation and make sure the approach fits before moving forward — so you’re not trying to force a generic solution onto your business.

Most floristry business owners aren’t — and that’s completely normal. You don’t need to be “good with numbers” to do this work. We break everything down simply, focus only on what matters, and build confidence as we go. The goal is understanding your numbers, not turning you into an accountant.